ups and downs of the PUMA

ups and downs of the PUMA

In the 1980s, puma (puma shoes)once in marketing and sales in the Nike(nike shoes), reebok(reebok shoes) and adidas sportswear giants, etc. At that time, puma is regarded as the brand, the department store behind in succession in the puma shoes will be cheap, 1993, container puma (puma shoes)at the edge of bankruptcy.


In 1994, the only 30 ochen J Zeitz was appointed company CEO, he also was the youngest listed companies in Europe. From the beginning in the late 1990s, in Zeitz ochen J, puma rely on guerrilla tactics to become the world sports marketing clothing market "brand" type outbreak. 1993 to 2001, puma turnover increased nearly two times. In 2002, the American sports apparel market 78 million us dollars, and total sales of the puma year-on-year growth of 48 million and $21 million. Puma company was "brand weekly magazine in 2002," the best marketing brand ".


New York signatures Farg o securities investment company's managing director John mountain and thought: "the puma is the best sport brand management, its product brand design, reasonable in strict market segmentation and distribution channel management in a long-term goal." The marketing tactics brilliantly,puma the stock of the company for many years been named in Germany on the market is worth investing stocks.

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Respiratory shoes 7

The future development of brand GEOX

GEOX brand casual shoes and clothing in the high price to enter the market, forming its own sales network, first to enter a large number of international brand-name stores, two are set up inside and outside of Italy more than 170 professionals GEOX brand stores to buy.


When talking about future development, said President POLEGATO,entrepreneurs want to keep up with globalization, the pace of modernization of competition in the market, we must highlight the technological innovations. GEOX popular shoes Group with collaboration with the University of Padua and other well-known, established a technical training schools, to recruit young people from all over the world students studying technical and GEOX concept. Special emphasis POLEGATO president: "A new concept of value than a much greater Factory! Should give fashioning shoes full play to the imagination and creativity of young people health shoes."

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GEOX is the Italian leader in casual shoesshoe-making industry in the Italian top squat position and one in the same industry all over the world before the 8,near the Italian 10-year model of business success.

In the past two years, GEOX Group's research and development centers and several leading universities to carry out experiments to obtain a new important research results: first, the shoulder with "ventilation" is water-resistant breathable coat; soles are two more complex structures, greater strength breathable waterproof sports shoes.At present, these "will be breathing" of the new products have been popular shoes GEOX the international market. At the same time, GEOX Group of attention to keep up with fashion (fashioning shoes) trends, often made to adjust and update products, integrated market network analysis, quantitative development. Understanding and knowledge of the countries in the climatic conditions, people in different countries in the foot on the basis of features, GEOX will be new technologies and fashion style and perfect combination of human health shoes, style and color range, and constant innovation.

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Mr.Polegato talk about the hardships early start

In the interview, Mr.POLEGATO can not help to think of the hardships the early start. He said that the beginning of the merits of this unknown shoes, many shoe companies do not patent his invention. So, he decided to set up his own shoe factory. Amazing is that only 7 years, initially only a small factory 5 rapid development and growth to become an international enterprise group. Now, this unique "breathing shoes" new technology patents have been widely recognized internationally, GEOX brand all over the world have been carried out within the scope of the design, production and sales.


On the success POLEGATO said that the new technology, new ideas are to open the key to success. Economic globalization, enterprises are facing survival challenges, technology is the key to success. G GEOX the name is also quite innovative, which, GEO from the Greek word "land", meaning people at the foot of the earth; to unknown "X" as a technical symbol. 。 GEOX enterprises DNA was born in the "give comfort and health" of new ideas, GEOX shoes breathe a surprise move that is, new technology and a vivid example of the concept.

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" Why do "Respiratory shoes "

Last century and the early 90s, a trip to the United States feel and informative, inspired and led him to decide to conduct a new adventure and try. Mr.POLEGATO to the United States that was originally a joint venture to discuss the issue of wine, there is a day to visit him in New York and saw the shoes and cover a number of tourists due to tired legs and painful scene, causing him much food for thought, he can think at the sole punch through an advanced technology to solve this problem, so that gives comfort and health of shoelaces. POLEGATO will soon pay their own ideas of action.Fluoride him for the selection of raw materials together with several like-minded friends, to carry out a full three years of research trials, and finally successfully developed a waterproof breathable film, the realization of the "Let's shoes will breathe" dream. The technology is the core of the patent will be with the waterproof breathable microporous film as a "chip" embedded in the soles up and down with vents, the membrane pore size of shoes can transpirer des piedssmooth discharge of hot air, at the same time, just to stop the infiltration of outside water, so close had the magical effect of waterproof breathable. GEOX GEOX "breathing shoes" really extraordinary, can be described as a revolutionary invention, it has resolved at the end of the rubber and plastics, as well as at the end of airtight waterproof non-breathable waterproof leather at the end of problems.This durable waterproof breathable film, stand up to rigorous tests, that is, 100,000 children, step-by-step shoes, adult shoes water friction Step 20 to walk ten thousand, the same waterproof breathable performance.

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